This post is a part of the Early Stage Climate Startup series from Climafix 2024


Highlights

  • MyPickup offers a subscription-based shared electric mobility service targeting urban commuters.
  • Primarily serving office-goers and students, MyPickup encourages eco-friendly commuting through discounts for frequent users and incentives for carpooling.

1. Value Proposition

  • Subscription-based shared electric mobility service, offering zero cancellations, zero surge pricing, and zero pollution.
  • Focusing on office-goers and school students, MyPickup delivers a hassle-free, booking-less daily commute experience, targeting reliable and affordable transportation options in urban areas.

2. Pain Points

  • Unreliable transport: Commuters often face last-minute cancellations or delays with traditional ride-hailing services. MyPickup solves this with its guaranteed availability by subscription-based service.
  • Surge pricing and affordability: Peak-time surge pricing on platforms like Uber and Ola makes commuting expensive. MyPickup offers fixed, affordable pricing, ensuring commuters can plan their budgets without unexpected costs.

3. Climate Impact

  • MyPickup’s fully electric fleet contributes to reduce urban air pollution, therefore encouraging the transition to greener mobility.

4. Current & Future Target Segments

  • Current Target Segments: Urban commuters in Tier 1 cities, addressing the fragmented daily commute market. 
  • Future Target Segments: Expanding to B2B partnerships with SMEs, resorts, hospitals, & coaching classes, offering subscription-based services for a wider range of use cases.

5. Unique Competitive Adavantage

  • Optimized Energy Usage: MyPickup’s platform uses AI-driven route optimization for its electric fleet, ensuring minimal energy consumption and reducing unnecessary vehicle miles.
  • Smart Charging with Incentives: The company implements smart charging infrastructure, allowing vehicles to charge during off-peak hours. They also offer discounts for frequent users and incentives for customers who book during non-peak hours or participate in carpooling options.

6. Team Profiles

  • Abhijeet Jagtap (Founder & CEO): With a background in engineering and an MBA from IIM Calcutta, Abhijeet has over 7 years of experience in operations, finance, and product management. His expertise in building scalable, high-growth companies drives MyPickup’s focus on creating reliable, sustainable transportation​.
  • Saion Mukherjee (Head of Technology): Saion, an expert in system architecture and database management, has over 8 years of experience in technology roles, including his work at Dunzo. He developed MyPickup’s MVP in just 1.5 months.

7. Startup Headquarters

  • India: Bengaluru

8. Website