This post is a part of the Early Stage Climate Startup series from Climafix 2024


Highlight

  • Austhraa Motors offers electric bikes with a range of up to 120 km per charge, equipped with IoT-based smart connectivity, including GPS tracking, real-time monitoring, and theft protection.

1. Value Proposition

  • Long Range & Smart Connectivity: Austhraa e-bikes are equipped with detachable Li-ion batteries offering up to 120 km per charge. Tech suit includes IoT-based smart connectivity, GPS tracking, real-time data monitoring, and theft protection.
  • Customizable for B2B and B2G: Austhraa provides tailored e-bikes to meet the specific needs of businesses (B2B) and governments (B2G), addressing requirements for last-mile delivery and public sector services.

2. Pain Points

  • Charging Gaps & Battery Degradation: Detachable batteries enable users to charge e-bikes at convenient locations, reducing reliance on public charging stations and in-house manufactured Li-ion batteries ensure longer life with extended warranties.
  • Theft and Security Concerns: Integrated GPS tracking and anti-theft systems offer real-time location monitoring, providing peace of mind to owners.

3. Climate Impact

  • Austhraa’s e-bikes with high payload capacities and low operating costs, make sustainable transportation accessible.

4. Current & Future Target Segments

  • Current Target Segments: Last-mile logistics providers, rural markets, and urban commuters. They have completed a pilot with 100 e-bikes and received interest for 500 units from a last-mile delivery company.
  • Future Target Segments: The company aims to onboard 100 dealers and 10 stockists across India, and establish a 500,000-unit production plant by 2027.

5. USPs

  • High Performance with Custom Designs: E-bikes deliver up to 120 km per charge, and support payloads of 140 kg. They also produce custom e-bikes tailored for specific business and government requirements.
  • In-House Manufacturing: Producing key powertrain components and patented designs internally ensures quality control, reliability, and faster delivery to customers.

6. Team Profiles

  • Mr. Raja Pradeep KK (MD & Co-Founder): With over 8 years of experience in EV research and development, Raja brings knowledge in supply chain management and electric vehicle technology.
  • Mr. Karthik Raju (COO & Co-Founder): Karthik’s 6+ years of experience in supply chain and procurement ensures smooth operations and cost-effective production.

7. Startup Headquarters

  • India: Vishakapatnam