This post is a part of the Early Stage Climate Startup series from Climafix 2024
Highlights
- MyPickup offers a subscription-based shared electric mobility service targeting urban commuters.
- Primarily serving office-goers and students, MyPickup encourages eco-friendly commuting through discounts for frequent users and incentives for carpooling.
1. Value Proposition
- Subscription-based shared electric mobility service, offering zero cancellations, zero surge pricing, and zero pollution.
- Focusing on office-goers and school students, MyPickup delivers a hassle-free, booking-less daily commute experience, targeting reliable and affordable transportation options in urban areas.
2. Pain Points
- Unreliable transport: Commuters often face last-minute cancellations or delays with traditional ride-hailing services. MyPickup solves this with its guaranteed availability by subscription-based service.
- Surge pricing and affordability: Peak-time surge pricing on platforms like Uber and Ola makes commuting expensive. MyPickup offers fixed, affordable pricing, ensuring commuters can plan their budgets without unexpected costs.
3. Climate Impact
- MyPickup’s fully electric fleet contributes to reduce urban air pollution, therefore encouraging the transition to greener mobility.
4. Current & Future Target Segments
- Current Target Segments: Urban commuters in Tier 1 cities, addressing the fragmented daily commute market.
- Future Target Segments: Expanding to B2B partnerships with SMEs, resorts, hospitals, & coaching classes, offering subscription-based services for a wider range of use cases.
5. Unique Competitive Adavantage
- Optimized Energy Usage: MyPickup’s platform uses AI-driven route optimization for its electric fleet, ensuring minimal energy consumption and reducing unnecessary vehicle miles.
- Smart Charging with Incentives: The company implements smart charging infrastructure, allowing vehicles to charge during off-peak hours. They also offer discounts for frequent users and incentives for customers who book during non-peak hours or participate in carpooling options.
6. Team Profiles
- Abhijeet Jagtap (Founder & CEO): With a background in engineering and an MBA from IIM Calcutta, Abhijeet has over 7 years of experience in operations, finance, and product management. His expertise in building scalable, high-growth companies drives MyPickup’s focus on creating reliable, sustainable transportation.
- Saion Mukherjee (Head of Technology): Saion, an expert in system architecture and database management, has over 8 years of experience in technology roles, including his work at Dunzo. He developed MyPickup’s MVP in just 1.5 months.
7. Startup Headquarters
- India: Bengaluru