Demand response (DR) refers to programs that incentivize electricity consumers to adjust their energy usage during peak demand periods or when grid reliability is threatened. By reducing or shifting their electricity consumption, consumers can help to balance the grid, reduce strain on the electricity infrastructure, and lower electricity costs.
Demand response programs are being implemented by utilities and grid operators around the world. For example, in California, demand response programs have been successful in reducing peak demand and preventing blackouts during periods of high electricity demand.