Portal Application would help track the carbon footprint caused by day-to-day lifestyle, regular travel, and food consumption habits.
The team appears to have done a good amount of background work including the fact that the carbon footprint calculation process is based on the UNFCCC (United Nations Framework Convention on Climate Change) Standard Framework etc.
The solution offered by the startup includes tracking, reducing and offsetting carbon emissions.
The challenge for most of these apps - as I'm sure the developers themselves know - is to get the end user to really use the intelligence and the nudges they provide. I have not seen any such app anywhere in the world achieve this, including an app we developed ourselves a few years back - which I myself stopped using after a few weeks!
