The startup, funded by MS Dhoni is currently serving customers across 10 cities
The plant based meat sector is seeing perhaps the highest number of celebrity investors - Virat/Anushka (Blue Tribe), Genelia/Riteish (Imagine Meats), and now Dhoni.
While it is all quite glamorous, venture capital investors (and non celebrity investors) should perhaps be quite wary of this trend - this is almost becoming a fashion/entertainment business instead of food business!