Portal Startup, which enables brands to offset CO2, plans to use the fresh capital to deploy more integration with brands in fashion, food, travel, beauty and personal care
This idea will resonate with most of us - for every purchase we make, there is a carbon offset made somewhere. So, every purchase leads to a climate action.
Cool, it is. But is it powerful? I'm not sure because, in my opinion, carbon offsets are themselves a debatable solution in the fight against climate change.
