Speaker
Shashi Kumar
Jiva Bhumi
Why is it difficult to convince consumers to pay a premium for low-carbon and organic food products?
Description
The speaker explains that only a small segment of highly conscious consumers is currently willing to pay a premium for sustainable food. Growth in demand is expected to be gradual, requiring consumer education, farm visits, and greater awareness of how food production affects health, farmers, and the environment.
How did Proklean technologies, a green chemicals startup survive and grow to where it is today in a fossil driven industry?
What are the typical valuation benchmarks from the germination stage up to pre-series A?
Why are partnerships essential for accelerating climate-tech innovation and deployment?
What are the real-world operational challenges in the biomass-to-hydrogen transition?
How did Proklean Technolgies (green chemicals startup) , manage to choose and attract the right VC despite being a non-traditional company?
How do different generations respond to sustainable food products and alternative proteins?
How is IIT Madras helping bridge the gap between research, startups, and commercialization in climate-tech?
What role can traceability and transparent data play in building trust for low-carbon food products?
How important is consumer demand when investors evaluate low-carbon food and agriculture opportunities?