Speaker
Anjani Bansal
Japanese VC Fund
How can companies encourage adoption of low-carbon food products despite higher costs?
Description
The discussion suggests that companies should focus on consumer segments willing to pay a modest premium while ensuring sustainability is balanced with core product benefits such as quality, taste, and nutrition. The speaker also argues that decarbonization costs should be distributed across the value chain rather than borne entirely by consumers.
How did Proklean technologies, a green chemicals startup survive and grow to where it is today in a fossil driven industry?
What are the typical valuation benchmarks from the germination stage up to pre-series A?
Why is it difficult to convince consumers to pay a premium for low-carbon and organic food products?
Why are partnerships essential for accelerating climate-tech innovation and deployment?
What are the real-world operational challenges in the biomass-to-hydrogen transition?
How did Proklean Technolgies (green chemicals startup) , manage to choose and attract the right VC despite being a non-traditional company?
How do different generations respond to sustainable food products and alternative proteins?
How is IIT Madras helping bridge the gap between research, startups, and commercialization in climate-tech?
What role can traceability and transparent data play in building trust for low-carbon food products?