Speaker
Prof.Ashok Jhunjhunwala
IIT Madras
What really drives RE adoption, Sustainability or Profit?
Description
The speaker argues that large-scale renewable energy adoption is ultimately driven by economics rather than environmental concerns alone. Organizations are far more likely to transition when renewable energy delivers clear financial benefits, lower operating costs, and attractive returns on investment. Sustainability becomes easier to achieve when it aligns with commercial incentives and business profitability.
Why should commercial buildings be the starting point for India's net-zero transition?